Criteria
Kalafull's ultimate objective is to change the negative perception of Africa for the sake of
business.
A sustainable business environment translates into sound economy and therefore, in
turn yielding into improved living standards, social welfare and security. This calls upon
every African to play a small role in shaping Africa's image. We don't expect others to
step-up to campaign for Africa but Africans themselves must set the example. For this
reason, Kalafull ONLY accepts works that reflect on this principle. For instance, Kalafull
shall not accept under any circumstance on any of our outlets; Kalafull Galleries (virtual,
online or physical) or Kalafull Veils(exhibitions), artworks of conflicts, famine, disease,
etc. Neither shall we accept any business product sending negative messages about
Africa, for instance, Malaria drugs would seem to paint the whole of Africa as a malaria
zone, thus discouraging a large percentage of travellers from discovering the true
beauty of the continent.
However, this principle does not place Kalafull on the denial bench, we acknowledge
the extend of some misfortunes of some African populations, which is not unique to
Africa but around the world. We are here to stress and highlight the fortunes and
successes of Africa as we create a platform for understanding the unique and intricate
cultural diversity of Africa that makes Africans enviably who they are and has gone
unnoticed for decades. We believe with this understanding, innovative business
organizations can curve a niche market and thrive on an all new industry catering to the
unique and specific needs of the Africa subsequently benefiting the local economy and
the investors alike.
Kalafull's ultimate objective is to change the negative perception of Africa for the sake of
business.
A sustainable business environment translates into sound economy and therefore, in
turn yielding into improved living standards, social welfare and security. This calls upon
every African to play a small role in shaping Africa's image. We don't expect others to
step-up to campaign for Africa but Africans themselves must set the example. For this
reason, Kalafull ONLY accepts works that reflect on this principle. For instance, Kalafull
shall not accept under any circumstance on any of our outlets; Kalafull Galleries (virtual,
online or physical) or Kalafull Veils(exhibitions), artworks of conflicts, famine, disease,
etc. Neither shall we accept any business product sending negative messages about
Africa, for instance, Malaria drugs would seem to paint the whole of Africa as a malaria
zone, thus discouraging a large percentage of travellers from discovering the true
beauty of the continent.
However, this principle does not place Kalafull on the denial bench, we acknowledge
the extend of some misfortunes of some African populations, which is not unique to
Africa but around the world. We are here to stress and highlight the fortunes and
successes of Africa as we create a platform for understanding the unique and intricate
cultural diversity of Africa that makes Africans enviably who they are and has gone
unnoticed for decades. We believe with this understanding, innovative business
organizations can curve a niche market and thrive on an all new industry catering to the
unique and specific needs of the Africa subsequently benefiting the local economy and
the investors alike.
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